We’ve upgraded Video Interviews to give you greater control and even richer insights—whether you want AI-powered probing or full manual precision.

What’s New

More control with two distinct modes:

AI-Guided Mode: Let the AI guide the flow with dynamic, real-time follow-ups. Ideal for exploratory research.

• Start with a main question to frame the conversation
• Add a follow-up direction to guide the AI on which direction it should take with its follow-up questions
• No repeats — built-in logic prevents redundant questions for a better user experience

Best for: Uncovering rich, conversational insights from authentic voices — revealing the emotion

Manual Control Mode: Perfect for structure and consistency.

• Define every question up front
• AI stays on script — no unplanned detours or deviations

Best for: Capturing clear, consistent data — ideal for concept tests, validation studies, and comparative research.

Enhanced Interview Creation

• Attach images to questions: Great for concept testing and visual feedback.
• Preview with a sample AI-generated script: See how a conversation might unfold, based on your inputs.
• Question count simplified: We've removed the need to select the number of questions—just focus on what matters.

Why This Matters

This update is about making interviews more human and more useful. Whether you're exploring a theme deeply or validating ideas precisely, you now have:

• Flexibility to go deep or stay structured
• Visual context to enrich responses
• A smoother, smarter setup process

By blending the best of automation and authenticity, we're helping you bring real customer voices into your decision-making with more clarity than ever.

➡️ Check out our docs to start making the most of the new Video Interview experience!

Upsiide - v3.13.6 > 3.13.22

We are thrilled to bring you an round-up of the exciting new features and performance enhancements introduced in the first quarter of 2025.

Our continuous efforts aim to create a more inclusive, efficient, and user-friendly platform, helping you gain valuable insights seamlessly. Here’s a roundup of what's new and improved:

Expanded Audience Marketplace

We're thrilled to announce the expansion of our audience marketplace, now connecting you with respondents from a wider geographic scope:

• North America: USA Spanish.
• Europe: Croatia, Finland, Ireland, Norway, Serbia, and Switzerland.
• LATAM: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, and Panama.
• EMEA: United Arab Emirates
• Africa: Algeria is now accessible for your survey needs.

Streamlined Demographic Groups

In an effort to enhance the clarity and efficiency of survey programming, we've restructured key demographic elements:

• Flexibility in Survey Programming: Ethnicity and income questions have transitioned to the Screening Question Library. This adjustment allows for more tailored programming, aligning demographic groups precisely with your organizational preferences.
• Transparency in Pricing and Incidence Rates: Moving these questions enhances visibility into incidence rates impacting survey costs, allowing for better budget management and understanding of pricing dynamics.

Survey Accessibility Enhancements

• Improved Screen Reader Support: We've updated roles and ARIA attributes for modals and controls to enhance navigation, ensuring a more inclusive experience for users relying on assistive technologies.
• Enhanced Image & Zoom Accessibility: Proper roles and ARIA attributes have been applied to images, improving usability.
• Focus on Interaction: Visual cues have been hidden while providing ARIA labels for emojis and other UX elements when focused, offering clearer navigation.

Platform Usability Updates

• Survey Accessibility Bundle 2 & 3: With major upgrades including better emoji support in radio groups, improved color contrast, added ARIA labels, and descriptive alt text, ensuring accessibility across all visuals.

User Interface and Experience Improvements

• Improved User Visibility and Auditing: From better account and application management to stronger audit trails, these enhancements offer increased visibility and control while ensuring robust security.
• Interlocked Quotas UX Improvement: Now, edit interlocked quotas directly from the quota page with more visible CTAs and improved navigation.

Compliance and Performance Upgrades

• Higher Accessibility Standards: Consistent improvements have been made to align with global accessibility standards, emphasizing our commitment to creating an inclusive platform.
• Performance Enhancements: We’ve optimized our code base for smoother experiences by reducing payload sizes and improving script loading.

Upsiide 3.12.0

We are excited to announce the launch of our latest feature: Video Interview on Upsiide.

This innovative enhancement allows you to conduct video interviews that are moderated and analyzed by AI, providing you with valuable insights and a streamlined research process.

What You Can Expect:

AI Moderation

Leverage the power of AI to conduct interviews at scale. Simply provide your business needs and mandatory questions, and our AI moderator will handle the rest, dynamically probing for deeper insights.

Highlight Reels & Thematic Analysis

Once your study is complete, our AI will create highlight reels of the most significant moments from the interviews, identify key themes, and allow you to search through videos and transcripts based on these themes.

Downloadable Insights

Easily download highlight reels and transcripts to integrate them into your presentations or reports, ensuring you have all the insights you need at your fingertips.

Key Features:

- AI Moderation: Conduct interviews with an AI moderator that adapts to the conversation.

- AI Compiled Highlight Reels: Automatically generated highlight reels showcasing key moments.

- AI Summarization: Quick summaries of interviews for efficient analysis.

- Audio and Video Responses: Capture both audio and video responses directly on the platform.

- Rapid Analysis and Key Findings:

- Highlight reels for quick insights.

- Thematic analysis with illustrative video examples.

- Respondent Quality Checks and Balances:

- Visible human face verification.

- Age detection of respondents.

- Attention tracking to ensure engagement.

- Analysis of facial expressions and emotions.

- Filters for inappropriate responses

What You Should Know:

The AI moderator is designed to enhance your research capabilities by providing a scalable solution for conducting interviews while maintaining the quality and depth of human-led discussions. The highlight reels and thematic analysis will save you time and provide you with actionable insights that can be easily shared with your team.

We believe this new feature will significantly enhance your user experience and empower you to gather insights more effectively than ever before.

Explore our how-to guide to learn how to make the most of the AI Moderated Video Interviews feature!

We are thrilled to announce the launch of our latest update: Logic & Routing.

This enhancement is designed to simplify the process of conducting complex studies, providing you with powerful tools to create and manage your research with ease.

What You Can Expect:

Brand New Routing & Logic Block

Craft intricate rules for your studies, allowing for enhanced respondent targeting and multi-condition functionality for fielding that yields deeper insights.

User-Friendly Sidebar Interface

Easily navigate and manage your logic rules at a glance, making it simpler to comprehend the flow of your study.

Improved Question Groups

Take control of your questions by grouping them, assigning meaningful names, and utilizing logic to navigate or bypass entire groups. You can also randomize questions within each group.

Single Block View

Experience a more focused approach to viewing the elements of your study with the new single block view, allowing you to concentrate on one section at a time for improved clarity.

What You Should Know:

• The new Routing & Logic Block supports comprehensive logic for all question types, including multi-question and demographic logic.
• The sidebar interface streamlines your workflow, making it easier to understand routing logic throughout your studies.
• Organizing question groups allows for greater flexibility and control over your research design, including the ability to randomize questions.
• The single block view enhances your study experience by providing a clearer perspective on each section, helping you to maintain focus and improve your workflow.

We believe this update will significantly enhance your user experience and make managing complex studies more intuitive than ever.

Explore our how-to guide to discover how to leverage the new Logic & Routing features effectively!

We are excited to introduce our latest feature: Survey Export.

This new functionality allows you to export the contents of your study as a Word document, making it easier than ever to share and review your research.

What You Can Expect:

Comprehensive Export

Export all questionnaire information, including section names, questions, answers, logic, recall details, idea content, and tags.

Preserved Formatting

All formatting is retained in the exported document, ensuring that your survey looks just as it does on the platform.

Multi-Language Support

Generate different files for each language used in your study, making it simple to manage multilingual projects.

What You Should Know:

• Each language version of your survey will be exported into a separate file, ensuring clarity and organization.
• The export includes every detail of your survey, so you can review and share your study with complete confidence.
• The formatting of your survey is preserved in the Word document, so you won't lose any of the structure or style you've worked hard to create.

We believe this new feature will streamline your workflow and enhance your ability to share insights with your team and stakeholders.

Check out our how-to guide to see how easy it is to use the Survey Export feature!

Add a Rank Question to your next survey

This question type requires respondents to rank the different answer options. As usual, we have done it with a mobile first approach. Respondents can select the answers based on their preferences and even re-order them, by clicking or dragging them.

A few things to know:

1. You can have respondents rank all answers or select a specific count of responses for them to rank. That could be "Rank your top 3" as an example. In any case, respondents will never be asked to rank more than 10 answers, that would just not be a fun survey.
2. In report mode, you will have the average rank for all answers calculated automatically and will see the distribution of all ranks for the different answers. In a convenient way, you will be able to show only certain ranks and see the cumulative percentage of respondents that have ranked those answers in these ranks.

Download as SPSS

This will download all study data in multiple SAV files, one for each section, and packaged into a .zip folder.

1. You will have different different files for each section and they further break down into files for question answers, Idea info, Interest scores & Commitment scores depending on what sections you have in your study.
2. Idea Split files will be stacked data -you'll have multiple rows for the same respondent ID, equivalent to the number of ideas a respondent saw in the Idea Split

You can use these exported data files as inputs for advanced analytical tools.

Averages provide a single-number summary of response on a single-response scaled question. Averages is our version of 'mean scores' in research-speak.

Introducing Averages into Upsiide means that you can now more quickly distill complex data into a single number. This allows you to understand the data more quickly and/or convert the data into something more meaningful quickly.

Here you can see Averages in the context of our Idea Split module:

In order to turn Averages 'on' for your single-select scale questions, simply toggle 'Add Scale' (within Settings) in the question builder.

The introduction of Mean Scores into the platform means that you can now run a different type of stat-testing (t-tests) which often requires smaller sample sizes to find significant differences.

• Documents shared by the Dig Insights & Upsiide team can now be viewed from directly within your study.

The Heatmap question type allows respondents to answer a question by engaging with the idea the user is testing. Respondents can click in to tap on specific elements of the idea and provide verbatim feedback.

A few things you need to know:

1. You can use Heatmap in both Splits and Questions sections

When using Heatmap in a question section, you'll need to upload an image to test. But when you're using Heatmap in Splits you can upload the idea card as normal. There are even options for selecting which elements of the idea card are to be shown in the question (image only or image with text).

2. It's all customizable

If you want respondents to have the option of appending comments and feedback to the ideas you're testing, you can make Heatmap functionality optional. You can also customize the number of clicks and comments each respondent can add.

3. Dedicated reporting makes insight generation easy

Your study has closed and you're ready to understand how each idea performed. The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested. Respondents' comments are shown as verbatim and in a word cloud to help identify common feedback.

If you want a walkthrough of the Heatmap functionality, we'd be happy to help! Please reach out to your Customer Success Manager OR log into the platform and connect with our Support team.